Ford CEO Confirms Commitment To Rebuild Lincoln Brand

Posted on November 18, 2011 by LCT Magazine

Alan Mullaly, CEO of Ford Motor Co., believes Lincoln will be a “great brand” for the auto giant again. “It has a good reputation. We have a really good plan now to bring out seven new vehicles over the next three or four years that are fully differentiated Lincoln models,” Mullaly, 66, said.
“We absolutely know how to make luxury vehicles,” he added. “We’ve done it in the past. Ford is absolutely committing the resources.”
His words come in the midst of Lincoln’s recent unveiling of their restyled 2013 MKS luxury sedan and MKT crossover, the latter which is being proffered to the industry as the replacement for the recently-retired Town Car.
Among other changes, the 2013 MKS and MKT models sport new design features from the A-pillars forward, pointed out by Lincoln design director Max Wolff during Lincoln’s press conference at the LA Auto Show. “The effort behind the new look was to change the proportion of the MKT from the front view,” Wolff said. “The execution of the new MKT’s grille and the grille bars is a lot more refined and elegant.” Sources: Automotive News; USA Today -- Michael Campos, LCT assistant editor
View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

July 18, 2017

Getting It Wrong On Uber’s Return To Austin

See Exhibit A on the misleading spin the limousine industry faces when exposing the unfairness of TNCs.

July 18, 2017

Comic Conventions Can Be A Geeky Goldmine

It’s time to tap into your inner nerd and expand past traditional tradeshow group transportation.

July 6, 2017

Welcoming All Back To The New LCT Blog

JIM LUFF: I'm not retired, tired, or tuned out. Just immersing in other areas of the industry.

March 8, 2017

Immigration Issues Can Hit Limo Operators

Illegal or not, immigrants in one California region spend hard-earned money on renting stretch limousines.

March 1, 2017

Did The Dent Fairy Come To Visit You?

Unlike the tooth fairy and baby teeth, the dent fairy never runs out of vehicles.

See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - July 2017 $12.95 COVER STORY: * Why These Titans Work So Hard to Give it Away * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close