Alan Mullaly, CEO of Ford Motor Co., believes Lincoln will be a “great brand” for the auto giant again. “It has a good reputation. We have a really good plan now to bring out seven new vehicles over the next three or four years that are fully differentiated Lincoln models,” Mullaly, 66, said.
“We absolutely know how to make luxury vehicles,” he added. “We’ve done it in the past. Ford is absolutely committing the resources.”
Among other changes, the 2013 MKS and MKT models sport new design features from the A-pillars forward, pointed out by Lincoln design director Max Wolff during Lincoln’s press conference at the LA Auto Show. “The effort behind the new look was to change the proportion of the MKT from the front view,” Wolff said. “The execution of the new MKT’s grille and the grille bars is a lot more refined and elegant.” Sources: Automotive News; USA Today -- Michael Campos, LCT assistant editor
Don't let your guests down. Here are some things to think about before the event starts.
ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.