Here Comes Black Friday

Posted on November 10, 2011 by - Also by this author

It’s time for the official start of the holiday season.

It is hard to believe that Thanksgiving is two weeks away. I am not sure if my wife likes the family holiday or the day-after adventure known as “mother and daughters shopping day” in my family. To those of us in the business of selling, this day, known as “Black Friday,” can be a major indicator of the holiday season. A strong Black Friday means a good start to the holiday selling season.


While you may not think this day affects our industry, it can certainly be a good indicator of how your holiday parties and holiday light tour bookings will be. Now is the time to be planning for any specials you plan to offer since clients soon will be asking about them. It is also the time to design your light tour routes and order holiday cards to send out. Wait! Does anyone do that anymore? I think last year almost all greetings came electronically and we only displayed about 10 cards in our window. This must be killing Paul Oxford and his specialty cards depicting Santa delivering his gifts by limousine. Wow, that could be another blog topic. By failing to have cards on display in your clients’ offices certainly eliminates any possibility of their customers seeing your logo — something to think about.


Now is also the time to review your staffing. If holiday light tours are going to take up the time of your chauffeurs, maybe you need to hire more now. You might review your sales from last year on a daily basis and see if you need additional office staff or detailing staff to help with the additional work. Perhaps you might want to come up with a clever promotional package for Black Friday shopping trips. Capitalize on this day!


Remember that holiday light tours offer the opportunity to land new retail and corporate accounts as people who don’t normally ride in limousines might be taking a safe ride home offered by their employer or doing a holiday light tour. Don’t miss the opportunity to distribute brochures and business cards to these passengers while you have them in the car.


Also, remember that your staff, ranging from your chauffeurs to detailers, have family and friends. Make sure all of your employees know what holiday specials are offered and how much holiday light tours cost. Having your chauffeurs promote light tours on their Facebook and Twitter pages can help boost sales and create more work for them creating a win-win situation.


-- Jim Luff, LCT contributing editor

View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

October 1, 2012

Event Management

Don't let your guests down. Here are some things to think about before the event starts.

September 26, 2012

October LCT Mag Focuses On Customer Service

ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
September 26, 2012

Driverless Cars Legalized In California

With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
September 26, 2012

Manners Still Matter On Social Media

It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
September 20, 2012

My First Encounter With The 2013 Lincoln MKT Town Car

On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.
See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close