Lincoln MKT Gets Good Review Amid Slack Sales

Posted on November 4, 2011 by LCT Magazine

THE MKT CHALLENGE: Retail sales of the Lincoln MKT dipped in October in a YoY comparison. Of course, that's not the 2013 Lincoln MKT Town Car limo/livery version, ready to hit streets in Spring 2012. But the crossover-styled vehicle could use some stronger marketing, according to Bullz-Eye.com. The site gave the MKT high marks after a test-drive. That follows this positive take from a Florida auto writer; and follows the most credible testimony of all: A Connecticut operator who has run the vehicle for a year.

Add it up: A solid, high-tech, comfortable car, good performance reviews, but slow retail sales. If the Lincoln MKT were on the singles dating market, it would need to find a way to get beyond the selling points of, "But she has a nice personality," or "He's clean cut and comes from a good family." Hmmmm. How about "Road ready?" "Good under the hood?" "Low maintenance?" "Prepared to pamper?" "Knows how to cook?" OK, I better stop now. -- Martin Romjue, LCT editor  

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