Lincoln MKT Gets Good Review Amid Slack Sales

Posted on November 4, 2011 by LCT Magazine

THE MKT CHALLENGE: Retail sales of the Lincoln MKT dipped in October in a YoY comparison. Of course, that's not the 2013 Lincoln MKT Town Car limo/livery version, ready to hit streets in Spring 2012. But the crossover-styled vehicle could use some stronger marketing, according to The site gave the MKT high marks after a test-drive. That follows this positive take from a Florida auto writer; and follows the most credible testimony of all: A Connecticut operator who has run the vehicle for a year.

Add it up: A solid, high-tech, comfortable car, good performance reviews, but slow retail sales. If the Lincoln MKT were on the singles dating market, it would need to find a way to get beyond the selling points of, "But she has a nice personality," or "He's clean cut and comes from a good family." Hmmmm. How about "Road ready?" "Good under the hood?" "Low maintenance?" "Prepared to pamper?" "Knows how to cook?" OK, I better stop now. -- Martin Romjue, LCT editor  

View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

March 8, 2017

Immigration Issues Can Hit Limo Operators

Illegal or not, immigrants in one California region spend hard-earned money on renting stretch limousines.

March 1, 2017

Did The Dent Fairy Come To Visit You?

Unlike the tooth fairy and baby teeth, the dent fairy never runs out of vehicles.

February 15, 2017

My Unofficial International LCT Show Agenda

The suite parties, charity fundraisers, and off-the-grid get togethers round out a complete global industry trade show.

February 14, 2017

How To Practice Common Sense Customer Service

It's one of the most important and difficult qualities to hire for, since it emerges in unexpected situations on the job.

February 1, 2017

3 Big Fouls From My First Uber Rides

Operators don't have much to worry about if TNC drivers keep acting like this.

See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - June/Fact Book 2017 $12.95 * Facts & Stats * Directors & Guides *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close