MULTIPLIER EFFECT: We hear a lot about this concept in connection with President Obama's failed economic stimulus program, but the principle actually works in the private sector market of business travel. The latest figures show for every dollar spent on business travel, companies generate $12.50 in revenue and $3.80 in new profits. The International Business Times also reports on the top 10 most expensive and least expensive cities for business travel. Operators in or near the least expensive cities can market that to their advantage. Complete business travel article, stats and lists here. -- Martin Romjue, LCT editor
Don't let your guests down. Here are some things to think about before the event starts.
ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
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On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.