DriveCam Competitors Abound

Posted on August 31, 2011 by - Also by this author

Nearly two years later, my January 2010 blog post is still a hot industry topic.
In January 2010, I wrote a blog about DriveCam no longer wanting to do business with the chauffeured transportation industry. DriveCam was a pioneer in the industry, providing in-car cameras capturing video of exterior and interior views. The concept was unique and innovative. The camera would constantly record but “capture” the video for downloading based on G-forces. In other words, a sudden stop, a sharp turn, or a hard acceleration all were captured to be reviewed later.
The cameras are a tool for driver behavior training, accident documentation, damage documentation, and vehicle abuse. Using the panic mode can even capture an event in our out of the car at the push of a button. They were so cool and provided so much protection. I jumped on the bandwagon immediately and equipped our entire fleet.
I sent our fleet manager to DriveCam training out of town at great expense. I believed in the product and I thought they believed in us. But in 2010 they decided if you didn’t have 20 vehicles or more, you were not worthy of taking up their time to sell to you or support you. In my blog, I provided an excerpt of a letter from DriveCam to a prospective buyer that said:
Thank you for your interest in DriveCam.

You have indicated that your fleet has less than 20 vehicles. While DriveCam recognizes that all fleets can benefit from a Driver Risk Management solution, start-up costs associated with deploying DriveCam can be cost prohibitive when launching fleets of 20 vehicles or less. Accordingly, we have found it prudent to limit orders to a minimum of 20 units.

We apologize for any inconvenience that this policy may cause.

Best Regards,
Well, nearly two years later, that blog continues to be the most prolific piece of material ever written by me. I have lost track of the number of readers who have contacted me about the article. Even more puzzling is the number of purveyors of similar equipment that continue to call or write me. This includes a vendor that sent an email to me on Monday touting his product.
Last week, another company called from Washington to ask if I selected another company that I endorsed. The company played itself to be a fellow limo operator. Its caller ID name busted them! I didn’t tell them I knew they were not a limo company.
Since that blog, I did a feature in our print magazine and outlined a few products, including photos that could easily take the place of DriveCam. Even after that printed article was published, people still continue to call and write asking for my recommendation or endorsement of a product. They call to tell me about their new product and ask for an article and an endorsement.
So I would like to set the record straight here about so many issues involving that blog from long ago. 
  • First of all, I do not endorse or favor any of them. I think they are all good. 
  • Number two, I am not going to do another story on in-car cameras anytime in the near future. The market is now saturated with them.
  • Last but not least, if you are a vendor and you are reading this, my advice to you is to have a booth at one of our shows, buy an ad in our print magazine to connect with our readers, or equip my fleet with your cameras at no charge so I can truthfully endorse your product or sponsor my blog with your advertising right above my name. I will diligently research your product and support you right back.

-- Jim Luff, LCT Contributing Editor

View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

July 18, 2017

Getting It Wrong On Uber’s Return To Austin

See Exhibit A on the misleading spin the limousine industry faces when exposing the unfairness of TNCs.

July 18, 2017

Comic Conventions Can Be A Geeky Goldmine

It’s time to tap into your inner nerd and expand past traditional tradeshow group transportation.

July 6, 2017

Welcoming All Back To The New LCT Blog

JIM LUFF: I'm not retired, tired, or tuned out. Just immersing in other areas of the industry.

March 8, 2017

Immigration Issues Can Hit Limo Operators

Illegal or not, immigrants in one California region spend hard-earned money on renting stretch limousines.

March 1, 2017

Did The Dent Fairy Come To Visit You?

Unlike the tooth fairy and baby teeth, the dent fairy never runs out of vehicles.

See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - July 2017 $12.95 COVER STORY: * Why These Titans Work So Hard to Give it Away * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close