Marketing Made Lasting Impression During Irene

Posted on August 31, 2011 by LCT Magazine

Below is the text of an e-mail sent from Barry Gross, the new executive director of A. Goff Transportation in Charlottesville, Va. to Arthur Messina, the CEO of Create-A-Card Inc.
 
 From: Barry Gross" <[email protected]>
Sent: Monday, August 29, 2011 1:33 PM

To: "Arthur Messina" <arthur@createacardinc.com>
Subject: RE: Sorry to hear of the power outage…I hope it will be short-lived.

Three years ago at the Mohegan Sun LCT [Eastern Conference], I came across promotional materials from Red Oak Transportation: a bi-fold with staggered inserts.

It was gorgeous, and I always remembered it. Fast forward to this past Saturday, when I needed to get a VIP guest of University of Virginia from Westchester, N.Y. to Charlottesville, Va. [through] the teeth of Hurricane Irene.

None of my usual partners in New York could help me. It was getting to the point where I would need to disappoint UVA, one of our largest clients, and then I remembered that fabulous handout with its distinctive red oak leaf, and that they were located in that area.

I called them, and they accepted the job. Red Oak had a vehicle there in half-an-hour, and completed the run in excellent time and service.

I would not have known of them, save for your unique and powerful marketing piece! Not only did they make a hefty sum on the job, but they will jump up into my go-to list for that area, along with Jason and Doug.

This is a direct result of your marketing piece! Well done sir…once again. Let’s talk after you get your office back online…looking forward to seeing you in Miami!

Executive Director
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