Rolls-Royce Gets Some Muscle And $7 Million Tan

Posted on August 10, 2011 by LCT Magazine

With gold currently trading at $1,788.91 an ounce, one would be wise to invest in the precious metal, which usually comes in the form of gold bars. But one person, identified only as an "anonymous businessman from the Middle East," decided to receive his investment in the form of a Solid Gold Rolls-Royce Phantom.
The $8,150,000 vehicle's golden radiator grill was designed to resemble a bank. The once-chrome door handles, trunk lid trim, hinges, hardware on the rear picnic tables, and even the "RR" logos in the wheels were replaced by 265 lbs. of solid 18K gold -- which is more durable and scratch-resistance than pure 24K gold -- thanks to the U.K.'s Stuart Hughes, a company that covers electronic devices in the precious metal of one's choosing. The gold alone is worth nearly $7 million.
 The Solid Gold Phantom has also been armored by Swiss coach-builder Eurocash AG to withstand assaults from AK-47s, Dragunov sniper rifles, and even hand grenades. As's G.E. Anderson put it, "let's face it, protection from attack is a basic necessity when you're driving a moving metaphor for greed." The entire project took Stuart Hughes and Eurocash AG approximately 18 months to finish. -- Michael Campos, LCT assistant editor
View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

October 1, 2012

Event Management

Don't let your guests down. Here are some things to think about before the event starts.

September 26, 2012

October LCT Mag Focuses On Customer Service

ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
September 26, 2012

Driverless Cars Legalized In California

With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
September 26, 2012

Manners Still Matter On Social Media

It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
September 20, 2012

My First Encounter With The 2013 Lincoln MKT Town Car

On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.
See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close