It's Midnight And Your Bus Has Crashed!

Posted on April 13, 2011 by LCT Magazine

WHAT NOW? In today’s information age, everything has the ability to go viral in an instant, especially fatal bus crashes which can decimate a business like never before. It’s even possible for clients to shoot quickie-videos of employees behaving inappropriately, such as using their cell phones while driving or being rude to clients. “As a bus operator, you may become the face of the industry when something bad happens,” Media Consultant Group President and CEO Eron Shosteck writes in the introduction of the new 20-page step-by-step guide.
For this reason, good communications and PR are vital to every operation. Companies need to know how to protect their reputation as well as turn any type of media coverage, whether positive or negative, into an opportunity to display their safety compliance and customer-centric service.
With many charter bus operators needing PR and crisis advice, The Media Consultant Group has released its CRISIS MANAGEMENT IN A BOX TOOLKIT. The toolkit includes a plan for crisis tactics, media responses, media questions checklist, customer assurances, reputation protection, and safety messages. READ ABOUT THE MEDIA CONSULTANT GROUP HERE or visit its website at — Michael Campos, LCT assistant editor
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