GETTING NOTICED: Operator Douglas Schwartz of EXECUTIVE LIMOUSINE in Bellmore, N.Y., and the president of the LONG ISLAND LIMOUSINE ASSOCIATION, landed in the business section of the New York Times today in a column about Small Business. The topic is about Internet advertising and social media, and how Schwartz has adapted to and invested his ad dollars in them for better returns. The column also EVALUATES AND ASKS FOR FEEDBACK on Schwartz's web site. A follow up column next week will highlight constructive criticism of the Executive web site. Call it a two-fer: Good exposure and a chance to get expert advice on doing better.
Separately, the LILA WEB SITE deserves praise for its simple, news-oriented format, which is a useful service for operator-members. Best of all: It's not too busy and gets to the point. -- M.R.
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