Momentum Builds For 2011 @ LCT

Posted on January 4, 2011 by LCT Magazine

LCT Magazine kicks off the New Year with a cover devoted to the next generation Lincoln limousine vehicle and the team behind it bringing it to market.
The 2013 Lincoln MKT livery version debuts in less than six weeks at the 2011 INTERNATIONAL LCT SHOW at the PARIS LAS VEGAS. Operators from around the worldwide will have a chance to sit in the prototype and sample the stretch version, which will bring a more futuristic bullet look to the traditional stretch limousine.
As with any new vehicle, we are seeing some enthusiastic embrace of it; some wait-and-see skepticism; and a few cases of panicky clinging to the last version of the Lincoln Town Car Executive L. The track record for new vehicle models generally is one of gradual acceptance that turns to strong devotion over time.
This month on LCTMAG.COM we’ve posted a new ROUND OF FEATURES from the January issue, which includes LCT’s annual new vehicles gallery. Articles examine the revenue potential in TWEENER LIMO RIDERS who’ve proven a strong influence on parents’ spending; the benefits of offering PROTECTIVE CHAUFFEURED SERVICES; the first part of a complete guide to SELLING SHARPER in this economy; and a landmark year for a THIRD-GEN FAMILY OPERATION in the Northeast.
LCT Publisher Sara Eastwood-McLean touches one of the many hot button issues of the chauffeured transportation industry in a column asking why operators must pay TAXES ON CHAUFFEUR TIPS.
As usual, we have a new OPERATOR WEB POLL QUESTION, and four BIG MARKETING TIPS from Create-A-Card Inc.
Don’t forget to register for the 2011 INTERNATIONAL LCT SHOW with theme of "Driven To Succeed." Pre-registrations as of this week are double the number at this time last year, with the Show still six weeks away. We’re sensing a lot of penned up demand for networking and shopping the trade show floor that LCT’s unparalleled industry events offer.
We look forward to seeing our readers and attendees. Thanks to all who have hung in there with us during the last two difficult years. Happy New Year and many wishes for rebound successes in 2011.
— Martin Romjue, LCT editor
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