AUGUST 2010 100 LIST IN THE MAIL:
This year's LCT BLACK BOOK takes on an intriguing dimension as Lincoln and Cadillac prepare to roll out new livery base models in the coming year or two. As usual, LCT features the 100 largest industry fleets in the here and now, but the bigger question is, what will these fleets look like in the future? Big changes are coming, and operators need to get ready, says LCT Publisher Sara Eastwood-McLean in her BLACK BOOK PUBLISHER'S PAGE.
Also in this issue: An overview of where Lincoln and Cadillac stand in their pending plans for successor models to the Lincoln Town Car Executive L and the Cadillac DTS, both of which will be discontinued after the 2011 model year. The generational shift in industry vehicles could usher in a shake up of vehicle alliances and preferences as other automakers position themselves to vie for the chauffeured luxury vehicle market. ARTICLE TO BE POSTED IN EARLY AUGUST.
FLEET MANAGEMENT: As the saying goes, it's not how many vehicles you run, but what you do with them and how well you run them that counts. To that end, LCT contributing editor Jim Luff explores the pros and cons of contracting out your maintenance services versus hiring mechanics in-house. FIX IT OR BRING IT INTO THE SHOP.
MERCEDES-BENZ ADDS ANOTHER SPRINTER: The new mini-bus/van is emerging as a durable mainstay of fleet operators looking to efficiently meet the demand for more group ground transportation. SPRINTING DOWN THE STREET.
KIDS & LIMOS: Operators are finding an evergreen market for school field trips in limousines, whether to reward academic achievers or just give kids an exciting break. What better way to reach future potential customers and their parents while creating community good will? SCHOOL HOUSE LIMO ROCKS!
DON'T MISS: The August MARKETING TIP from Create-A-Card Inc., our ever-growing BACKLOG OF LCT ARTICLES, and of course, the always nosey LCT WEB POLL.
And we hope to see you at the LCT LEADERSHIP SUMMIT happening near the BUS CON EXPO in Chicago Sept. 28-30!
-- Martin Romjue, LCT editor
Don't let your guests down. Here are some things to think about before the event starts.
ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
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On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.