Facebook Fishing Fine For Marketing

Posted on June 22, 2010 by - Also by this author

NETWORKING FOR CUSTOMERS: Facebook industry “friends” share promotional ideas and socialize across the country. Facebook has provided a new network of opportunity. Quite literally, Facebook is a network that has a vast reach upon our industry in a variety of ways. It allows operators nationwide to share day-to-day lives with colleagues from coast-to-coast. It also provides a method of sharing marketing ideas, or shall I say, “stealing” ideas from each other. In the days of yesteryear, before the Internet existed, the only time operators saw each other was through industry trade shows. This was once or twice a year at best. If you needed to farm an order out, you had to call an affiliate by phone to check rates and availability, and if you decided to give them the order, you had to fax it to them and then wait for them to fax back a confirmation. This was the entire interaction process between affiliates. Today, through the technology of the Internet and more specifically, Facebook, Myspace and Twitter, the connection between affiliates has become stronger and closer than ever. I was able to share with my affiliates that I had recently become a grandfather again within minutes of the baby being born. I began receiving congratulations messages from all over the country within 30 minutes — Nashville, Little Rock, Denver, Las Vegas, Boston and multiple cities in North Carolina, Texas and California. It kind of reminds me of the old-fashioned teletype machines spitting news out simultaneously to various cities nationwide. Only, this network is ours. This is a network of friends that want to share our lives with each other daily, both professionally and socially. This is where Facebook fishing comes in to play. I call it that because I troll the Facebook pages of industry friends to see what they are promoting in their areas and what might work for me. The funny thing is, I thought that I was unique and using resources that no one else had thought of. That is until the day I was shopping at Target on a Saturday and Tim Wiegman from Boulevard Limousine in Kansas City called me and asked if he could steal one of my promotions. Realizing that the more Facebook friends we had the cheaper it was to get our messages and specials out to our “fans,” I created a promotion. I figured the best way to get more friends was to get people that already visited our site regularly to refer their friends with the premise that “birds of a feather flock together.” So, if they chartered limousines, chances are, so would their friends. With that, we blasted out that anyone that referred 50 friends would get a two- hour gift certificate. It took off like wildfire and Wiegman wanted to steal my idea but was a classy enough guy to call me and ask permission. Likewise, I saw a Bill Faeth promotion for Silver Oak Limousine in Nashville that intrigued me. Whatever the temperature was in Nashville at the time you booked your limousine was the hourly rate of the charter. Living in Bakersfield, this was a perfect summer promotion to steal, I mean, borrow. So, I did the right thing and called Bill to ask if it was O.K. This was especially important to me since my hometown of Bakersfield is Bill’s former hometown and we have many mutual friends. Bill gave me the okay to take any of his ideas and use them. Facebook fishing……you should try it. A world of opportunity awaits you on Facebook. From gathering up new clients to promoting new ideas there is certainly a reason for you to be there. Oh yeah, you can find your favorite LCT staffers on Facebook including our CEO, Ty Bobit, publisher Sara Eastwood, editor Martin Romjue, and of course, ME! By the way, I am on vacation and will be filing updates from Huntington Beach as I evaluate the hospitality industry, as I did last year at this same time. It is a time for me to experience the service our clients demand. On tap, The Hyatt Hotel at Huntington Beach. Best Transportation of Huntington Beach, Platinum Limousine in Long Beach, Captain Jack’s Restaurant, and of course a local country club will be reviewed on their delivery of service.

View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

September 13, 2017

Create A Handbook Your Employees Will Actually Read

Black and white words on a page are boring and uninspiring; here are some things to consider when creating a how-to guide for your company.

August 29, 2017

Billy The Coach: How To Plan And Prepare For Success

The LCT Summit keynoter starts contributing this week to our blog by asking: What is it you want bad enough to work for?

August 16, 2017

Don’t Let Poor Grammar, Spelling, And Punctuation Ruin Your Image

You are what you write. Make sure you leave a good business impression, especially on social media.

August 8, 2017

Behind The Screens: Why Face Time Matters

Computers and smartphones have conditioned us to text and email our way through life. Here’s how Millennials and managers can work together to break the habit.

July 31, 2017

Let's Not Make AI The New Y2K Scare

Machines will not take away all of our jobs any more than the Y2K scare ushered in Armageddon.

See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - September 2017 $12.95 MOTORCOACH / BUS ISSUE COVER STORY: * Irizar Racks Up A Good Rookie Year * *
LCT Magazine - August 2017 $12.95 MILLENNIALS/FAST 40 ISSUE COVER STORY: * How to Score & Keep The Best Young Talent * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close