Bundling UP

Posted on March 24, 2010 by - Also by this author

Chris Daughtry concert, dinner, and limo ride package bundled together on TicketMaster.com. Joint marketing helps sell tickets, meals, and limo service.
Everyone is looking for a deal in this economy. Somehow, the people seeking the deals must be able to find the deals. I have just implemented a first of a kind joint marketing effort in my area.
Working with our local arena and three local restaurants, we have put together a package that includes dinner, concert tickets, and a limo ride for two, four, or eight passengers.
The packages will be offered on our Web site, the three restaurant Web sites, the arena Web site, and Ticketmaster.com. The latter being the biggest advantage to the partnership since Ticketmaster sends e-blasts to thousands of people in my area that have signed up to be notified of local concerts. The package is another option to buying tickets and allows customers to book the entire package on Ticketmaster. 
The arena also does e-blasts, and while it is hitting many of the same targets as Ticketmaster, it offers a second exposure of our logo and a link to our Web site when people are searching for tickets online.
The restaurants want to sell food. The arena wants to get people inside to sell concessions. The arena does not sell tickets contrary to what most people think.
While you can go and buy tickets at the arena ticket window, all the money collected goes to Ticketmaster, which in turn gives the money to the concert promoter who uses the money to pay the artist and the rental fee of the arena.
Everyone is motivated to sell. Obviously people that charter limousines usually have disposable income that they use for entertainment.
While our e-mail list is certainly smaller than Ticketmaster or the arena’s e-mail list, it contains names and e-mail addresses of people that spend money on limousine service, making it valuable to both the arena and Ticketmaster in reaching even more people. 
It is even more valuable to the restaurants that can add our clients to their e-mail list, and likewise we can add their clients to our list. Bundling up our products and services together helps all of us to increase our exposure to the clients of everyone involved in the partnership. If this succeeds, we will repeat the process for every single major event held at the arena.

— Jim Luff, LCT contributing editor

View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

July 18, 2017

Getting It Wrong On Uber’s Return To Austin

See Exhibit A on the misleading spin the limousine industry faces when exposing the unfairness of TNCs.

July 18, 2017

Comic Conventions Can Be A Geeky Goldmine

It’s time to tap into your inner nerd and expand past traditional tradeshow group transportation.

July 6, 2017

Welcoming All Back To The New LCT Blog

JIM LUFF: I'm not retired, tired, or tuned out. Just immersing in other areas of the industry.

March 8, 2017

Immigration Issues Can Hit Limo Operators

Illegal or not, immigrants in one California region spend hard-earned money on renting stretch limousines.

March 1, 2017

Did The Dent Fairy Come To Visit You?

Unlike the tooth fairy and baby teeth, the dent fairy never runs out of vehicles.

See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - July 2017 $12.95 COVER STORY: * Why These Titans Work So Hard to Give it Away * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close