POSITIVE & PROACTIVE: Operator Eli Darland of Rare Form Limousine in Seattle has gone on the marketing offensive of sorts by actually getting out and meeting with parents of teen-agers to explain the safety benefits and overall advantages of limousine transportation for school dances. This educates parents, protects the operator, and attracts clients. Darland posts about it at the Rare Form Limousine blog and a separate Seattle Prom Limo blog just for that market segment. -- M.R.
Don't let your guests down. Here are some things to think about before the event starts.
ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.