PHOTO HINT: The man in the red suit and beard appeared on the July 2009 cover of LCT.
PRLA PROVIDES LEADING EXAMPLE OF INDUSTRY OUTREACH
PHILADELPHIA — "Santa!" shouted the small boy as he tore down the hallway pulling his IV pole.
"Santa can’t come on the unit but you can talk to him and wave to him from the doorway," explained the nurse. The child walked all the way to the doorway where Santa bent down to give him a large truck. In the background, other children called for Santa, including one on her mother’s hip while tubes and pipes kept her from moving any closer.
A nurse brought a doll back to her that Santa pulled from his bag of goodies. She waved happily to Santa. Another small boy approached the door eager to see what Santa had for him. He too was rewarded with a truck. Santa waved good-bye heading for the next ward where many of the children also could only wave through the doorway as they were in isolation. Nurses dressed in gowns, masks and gloves to bring toys to the children from Santa only to do the same at the next doorway. Visiting two floors of the hospital took three hours.
Along with the delight that Santa brought to the children, came the smiles on their parents’ faces. One mother awoke from a much need cat nap and searched her purse for her camera to get a photo of her bedridden daughter with Santa. Santa crouched down careful not to disturb the instrumentation so mom could capture the delight of Santa’s visit.
Unfortunately, many of the people who brought Santa to St. Christopher’s Children’s Hospital on Dec. 14 did not get to see the delight on the faces of the children who received the visit and the gifts. They were the people behind the scenes. Donations of toys were collected at limousine companies throughout the Philadelphia area. Chauffeurs, dispatchers, reservationists and owners all generously gave from their hearts toys to be distributed to the sick children. Many of the children that Santa visited were home this year to see what treats Santa had left under their tree. Many of their parents spent Christmas night sleeping in a chair beside their sick children. Having Santa come to them was a highlight in what is otherwise a dark period ahead.
This year, the hospital is also trying to control the spread of the H1N1 virus and is limiting the people who visit the children to only those who are parents or care givers. Santa and his elves from the Philadelphia Regional Limousine Association were one of the few groups who were given access to the floors of the hospital.
Santa didn’t only include the children on the floors. Any child who stopped to visit with him in the lobby while waiting for a parent who was visiting upstairs with a sibling also was treated to a toy.
The event almost didn’t occur this year. As of Friday, Dec. 11, only two companies had committed to the event. Philip Jagiela, president of the PRLA, sent out a desperate plea to the members asking for them to participate. Two additional companies stepped up to the plate. The PRLA has hosted Limos by Santa for the past seven years. At its peak, more than 20 companies participated by bringing vehicles to the offices of the Philadelphia Parking Authority to parade through center city and on to the hospital. A police escort eased the way blocking streets to allow the vehicles to cross safely. This year only four vehicles carried bag loads of toys, but the lack of limousines did not dampen the spirits of the participants or the joy that Santa’s visit brought to the kids.
Chris Zubey, owner of Private Coach, was among the companies that participated in the limousine parade to the hospital. Chris heard the plea over the weekend and sent his son and wife shopping for toys while he was driving a client in New York City. He brought his son, Cameron, along to the event.
Phil Spitzer, owner of Profile Limousine, also had not committed, but came to the aid of the association filling his limousine with toys. Global Limousine and Aries Limousine were the other two companies who paraded limousines.
"This has been a tough year for many in our association," said Philip Jagiela, owner of Aries and president of the PRLA. "To be able to continue this event says a lot about the people hearts of the people who participated."
Jagiela has dressed as Santa for the event for the past seven years. "The hospital already asked us to return next year and has set the date of Dec. 13. We hope more people will get involved."
— Linda Jagiela, for the Philadelphia Regional Limousine Association
Don't let your guests down. Here are some things to think about before the event starts.
ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.