New Year's Not A Big Night For Some

Posted on January 6, 2010 by LCT Magazine

DRINKING & CHAUFFEURING: New Year's Eve turns out to be a DUD NIGHT for many operators; but there are still enough drunks out there to provide plenty of business. The challenge is to get the limo message out. Using SCARY DUI ARREST IMAGES might be one marketing approach. This limousine company takes a different approach: DRINK UP AND WE'LL DRIVE. But does operating a limo like a cab by charging for every tenth-mile qualify as chauffeured transportation? That may be another topic for another day, but the concept of providing complimentary booze to a group of limousine clients staying off the road can bring benefits all the way around. -- M.R.  

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