DRINKING & CHAUFFEURING: New Year's Eve turns out to be a DUD NIGHT for many operators; but there are still enough drunks out there to provide plenty of business. The challenge is to get the limo message out. Using SCARY DUI ARREST IMAGES might be one marketing approach. This limousine company takes a different approach: DRINK UP AND WE'LL DRIVE. But does operating a limo like a cab by charging for every tenth-mile qualify as chauffeured transportation? That may be another topic for another day, but the concept of providing complimentary booze to a group of limousine clients staying off the road can bring benefits all the way around. -- M.R.
Don't let your guests down. Here are some things to think about before the event starts.
ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.