GCLA Anticipates A Brighter 2010

Posted on December 15, 2009 by LCT Magazine

HOLIDAY CLOSER: The Greater California Livery Association gathered for its last function of the year Monday night, its annual holiday mixer and dinner, which celebrated the approach of 2010 much more than the passage of a rough 2009. . .

LOS ANGELES -- GCLA President Alan Shanedling said 2009 was a dismal year for most California operators, who must contend with state and local unemployment rates typically higher than the national average and an economic and regulatory climate difficult for small- to medium-sized businesses. Board member Mark Stewart asked members to bring more of their affiliates to enroll in the GCLA in 2010 so the association can expand its influence and reach. The GCLA, which retains its own full-time lobbyists in Sacramento, represents operators statewide, contending with nine different major airport jurisdictions across the most diverse state in the union. California also has the most chauffeured transportation operators of any state.

Operators must pay $500 every three years to renew their company licenses filed with the Public Utilities Commission, and pay .033% of all revenues each year in fees to the PUC.

Stewart pointed out that the GCLA's aggressive lobbying efforts over the years have helped reduce regulations and fees that would be much higher. For example, operators now pay an annual "per company" administrative fee of $120 to handle clients at Los Angeles International Airport. That fee would have been $120 per year PER VEHICLE had the GCLA not negotiated with airport officials to adopt a per-company fee. Also, a trip ticket to enter the airport to pick up a client now costs only $3 as opposed to the $7 that operators would be paying without the intervention of the GCLA.

Stewart emphasized that the GCLA's annual membership fee of $150 is well worth the cost of supporting an organization that has spared operators so much in fees.

While operators reported steep revenue declines earlier this year, the industry's recession appears to have collectively bottomed out this summer, with many operators expecting revenues that are slightly up or at least flat in 2010. 

2010 INTERNATIONAL LCT SHOW: LCT Magazine congratulates the winners of a raffle for two free show passes to the industry event on Jan. 25-27, 2010 at the Palazzo Resort Hotel & Casino:

-- Martin Romjue, LCT editor 

View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

October 1, 2012

Event Management

Don't let your guests down. Here are some things to think about before the event starts.

September 26, 2012

October LCT Mag Focuses On Customer Service

ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
September 26, 2012

Driverless Cars Legalized In California

With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
September 26, 2012

Manners Still Matter On Social Media

It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
September 20, 2012

My First Encounter With The 2013 Lincoln MKT Town Car

On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.
See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close