LCT NOW: Lowballers & Networkers

Posted on September 1, 2009 by LCT Magazine

SEPTEMBER 2009 LCT PREVIEW: The print edition is heading toward subscribers, but we just couldn't wait to release some of it ahead of snail mail. In this month's issue, readers will find the timely topics of OPERATORS WHO LOWBALL and the importance of devising a NETWORKING PLAN, preferably at the LCT Eastern Conference just one month away.

The features on lowballing and networking reflect two different approaches to coping with a recession; the first approach is for short-term gainers and desperadoes, the second for those serious about building long-term business. While lowballing is legal and competitive, unless it's done by a gypsy operator, the old rule still applies for operator and client alike: You reap what you sow, and you get what you pay for. Those rules also apply to networking, joining industry associations, and attending LCT events: What you put in, is what you get out.

The other two articles on feature revenue opportunities with DOUBLE-DECKER BUSES, and LCT Publisher Sara Eastwood-McLean's latest take on industry trends. Main point: Think PEOPLE MOVING, not just luxury pampering on wheels.

About the Cover: Royale Limousine Manufacturers of Haverhill, Mass. has repositioned itself with two innovative vehicle lines that meet changing demands and tastes in chauffeured transportation.

Finally, the 2010 OPERATOR OF THE YEAR FORMS, are now posted on the LCT home page. Just download, fill out, attach to supplemental materials, and send to me at [email protected]. We know it's been a rough year and everyone understands -- but don't neglect a shot at gaining industry prestige and the opportunity to help others with your successes. Entry deadline for OOY, LCT Marketing Awards, and LCT Association Award of Excellence is Oct. 1.

-- Martin Romjue, LCT editor      

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