SEPTEMBER 2009 LCT PREVIEW: The print edition is heading toward subscribers, but we just couldn't wait to release some of it ahead of snail mail. In this month's issue, readers will find the timely topics of OPERATORS WHO LOWBALL and the importance of devising a NETWORKING PLAN, preferably at the LCT Eastern Conference just one month away.
The features on lowballing and networking reflect two different approaches to coping with a recession; the first approach is for short-term gainers and desperadoes, the second for those serious about building long-term business. While lowballing is legal and competitive, unless it's done by a gypsy operator, the old rule still applies for operator and client alike: You reap what you sow, and you get what you pay for. Those rules also apply to networking, joining industry associations, and attending LCT events: What you put in, is what you get out.
The other two articles on www.lctmag.com feature revenue opportunities with DOUBLE-DECKER BUSES, and LCT Publisher Sara Eastwood-McLean's latest take on industry trends. Main point: Think PEOPLE MOVING, not just luxury pampering on wheels.
About the Cover: Royale Limousine Manufacturers of Haverhill, Mass. has repositioned itself with two innovative vehicle lines that meet changing demands and tastes in chauffeured transportation.
Finally, the 2010 OPERATOR OF THE YEAR FORMS, are now posted on the LCT home page. Just download, fill out, attach to supplemental materials, and send to me at Martin@lctmag.com. We know it's been a rough year and everyone understands -- but don't neglect a shot at gaining industry prestige and the opportunity to help others with your successes. Entry deadline for OOY, LCT Marketing Awards, and LCT Association Award of Excellence is Oct. 1.
-- Martin Romjue, LCT editor
Don't let your guests down. Here are some things to think about before the event starts.
ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.