THIS WSJ STORY today confirms. Two separate mega-trends are bringing this opp to the fore: 1) The obvious one is the recession, which is forcing individual commuters and entire companies to look for more economical ground transportation; 2) The more subtle precipitator is a generational shift, as younger professionals look past old stereotypes of bus transportation and no longer consider "taking the bus" fourth-fiddle to cars, planes, and trains.
They're also trying to be greener and maximize quality time with their gadgets -- while saving time and money as well. Taking a comfortable motorcoach with WiFi access, legroom, and leather seats actually carries a cool cachet that cramped economy class on airlines lost a long time ago. One key question the WSJ article prompts: Why leave this market share to Greyhound and Megabus.com? There are plenty of CT and C&T operators who can get in on this action. -- M.R.
Don't let your guests down. Here are some things to think about before the event starts.
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