Profane In The Membrane

Posted on June 15, 2009 by LCT Magazine

PROFANITY -- THE NEW NORM: You can fill in between the letters. A foreign couple stood near me and the woman read the shirt aloud confused. She and her husband proceeded to get into a debate on what it meant and why the young man was wearing it. 
I too am confused why any intelligent individual would wear such a shirt. That may be the answer. Lack of intelligence. Which leads me to this blog. 
When did profanity become the norm? When did it become acceptable? My 3-year-old nephew announced at dinner the other evening that his brother was a “buttocks.” While we all laughed, we also knew that he was only mimicking what he had heard somewhere else. (I know we should not have laughed, perhaps that too is part of the problem).
In the course of a day, I wonder how many obscenities we see or hear. We have become numb to it.  I remember the first time I cursed in front of my parents and ate soap. I clearly remember the taste of it. I must have been ten or eleven. Do kids still eat soap?
Society today has changed with the advent of technology. There are so many different ways in which we receive information. Some of them are gentler than others. I did a google search of the word obscene and was amazed at the amount of pornography that it led me to. I am pretty capable on the computer but I don’t hold a candle to my daughter’s generation. She can get around the web fast and furious. Sure, I can put up parental controls but I can guarantee that she could get around them if she wanted to. I prefer to parentally control it by teaching her right from wrong.
With this ugliness in society, superior manners and service truly stand out (which is how this will come full circle relating back to our industry). Customers select chauffeured service for a number of reasons. You will never hear a chauffeur on a cell phone with a passenger in the back of the vehicle cursing out the person on the other end of the line, but you won’t think twice when it occurs in a taxi. The way we differentiate ourselves is by creating an environment for our client which is  safe in multiple ways: safe transportation and safe from the ugliness of the world. 
I am interested to hear your thoughts and observations. 
View comments or post a comment on this story. (1 Comment)

More LCT Blog Blog Posts

October 1, 2012

Event Management

Don't let your guests down. Here are some things to think about before the event starts.

September 26, 2012

October LCT Mag Focuses On Customer Service

ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
September 26, 2012

Driverless Cars Legalized In California

With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
September 26, 2012

Manners Still Matter On Social Media

It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
September 20, 2012

My First Encounter With The 2013 Lincoln MKT Town Car

On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.
See More

Facebook Comments ()

Comments (1)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close