What’s In A Name? Your Business!

Posted on May 27, 2009 by LCT Magazine

ARE YOU DE-LIMOUSINED?
 
There is a growing trend in the limousine industry to remove the word limousine from company names. Bob’s Limousine Service is now Bob’s Global Transportation Services. It’s the “de-limousining” of the limousine industry.
 
Companies are doing this consistently. The rationale is this: With this economic environment, executives don’t want the word limousine showing up on their expense reports. Limousine is the new dirty word among corporate executives who are still able to travel. (There are a few others like the dreaded corporate jet, luxury, five star, junket, spa, incentive travel, and national sales meeting to name a few — I get chills just writing them). 
 
They won’t get chastised for the cab fare but they will get scrutinized over the limousine service, even if the cab is more expensive in some areas. Perception is reality, folks! 
 
The truth is the bulk of the corporate executives don’t ride in limousines anyway. They take town cars or SUVs. Have you been to Las Vegas lately? I have and I waited to queue in the cab line at the airport for 25 minutes. The cab certainly wasn’t more convenient, and the cost was a mere $10 less than sedan service. Those 25 minutes of my time was worth much more than the $10. My cab driver said his air conditioning wasn’t working and he didn’t speak much English. Welcome to the new reality. 
 
I took a look at Bernie Mattoff’s AMEX bill that was floating around on the Internet and saw a few limousine services on it. I wonder if the word limousine was a tell- tale sign for the feds. 
 
I hope that some pencil pusher will wake up one day after scrutinizing expense reports and say, “Hey maybe limousine service wasn’t so bad after all.” I think not. Have you changed you company’s name as a result of this stigma? Tell me your thoughts.
 
— Linda Moore, LCT East Coast Editor 
 
View comments or post a comment on this story. (2 Comments)

More LCT Blog Blog Posts

August 16, 2017

Don’t Let Poor Grammar, Spelling, And Punctuation Ruin Your Image

You are what you write. Make sure you leave a good business impression, especially on social media.

August 8, 2017

Behind The Screens: Why Face Time Matters

Computers and smartphones have conditioned us to text and email our way through life. Here’s how Millennials and managers can work together to break the habit.

July 31, 2017

Let's Not Make AI The New Y2K Scare

Machines will not take away all of our jobs any more than the Y2K scare ushered in Armageddon.

July 25, 2017

"Does No Smoking Mean Weed Too?"

What's the response to that question now that more states are legalizing recreational use of marijuana?

July 18, 2017

Getting It Wrong On Uber’s Return To Austin

See Exhibit A on the misleading spin the limousine industry faces when exposing the unfairness of TNCs.

See More

Facebook Comments ()

Comments (2)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - August 2017 $12.95 MILLENNIALS/FAST 40 ISSUE COVER STORY: * How to Score & Keep The Best Young Talent * *
LCT Magazine - July 2017 $12.95 COVER STORY: * Why These Titans Work So Hard to Give it Away * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close