Operator Topic: Updating Your Internet Look

Posted on May 6, 2009 by LCT Magazine

KEY SURVIVAL STRATEGY: When was the last time you looked at your website? Do you still have old body style vehicles on there? How often do you update it? I have looked at many, and folks, it’s time to update. Why do companies let this go? 
Today’s consumers no longer use phone books. (My 14-year-old didn’t know what it was when they dropped it on our porch). They use the Internet. This is probably your most important marketing tool and many of you give it little attention? Who has the best and the worst? What have you seen? 
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