Naming Rights and Fights In Denver

Posted on April 28, 2009 by - Also by this author

Grab a cup of coffee as we engage in a tale of mayhem. It seems that an enterprising young lad has upset many operators in the Denver area by “borrowing” various names. Rather than focus on one single company name, 23-year-old Igor Davidson has launched various websites with many different names. 
While Igor Davidson is his real name, he prefers to go by the moniker of Mr. Limo, and went so far as to register that name with the state of Colorado. We could call this the beginning of the name game, at least for Igor.
You see, six years ago two brothers closed a limousine service in Denver called, Mr. Limo. Since it was no longer in use, why not resurrect it? At the time it closed, Igor was a mere teenager working for the family business, Affordable Mike’s Limousine Service. As Igor grew up and possibly out of his father’s business, he set up shop next door to Denver Lincoln Limousine, a 20-year-old company operated by A.C. Poppenberg. While I am sure that Poppenberg didn’t like the idea of prospective clients being able to walk next door to check out the competition, it was probably worse when Igor decided to name his new company, Denver Limousine.
This is not the first name battle to take place in Denver. Larry Carwin owns A-Advantage Limousine Service and had his own battle with Advantage Denver Limousine.
If that battle wasn’t enough, Carwin alleges that Igor copied A-Advantage’s website on a word-for-word basis. However, Igor denies that claim. Whether he did or did not probably doesn’t matter since he set his eyes on another company anyway, as far as websites are concerned. Corporate Choice Limousines in Denver posted a disclaimer on its web page stating that Igor had stolen its website and tried to fool people. 
Well, apparently, that choice didn’t work out as well so yet another Denver-based company was chosen as a model for Igor’s business. Sunset Luxury Limousine has been operated for about 20 years in Denver by Darren Weidenhamer. Weidenhamer had to engage the services of the law firm, Brown and Kennedy, when Igor set up shop as Sunset Limousine Transportation. 
This name is in addition to Front Range Limousine. According to Igor, he has about 30 websites and gives great credit to his “web people” for driving traffic to him under a variety of different names that might be similar to competitors but yet differ in small ways. By the way, the website domain, Sunset Limousine Transportation, is for sale by Igor for some reason.
If you are confused, so am I, and I am going to take a nap.
View comments or post a comment on this story. (1 Comment)

More LCT Blog Blog Posts

August 16, 2017

Don’t Let Poor Grammar, Spelling, And Punctuation Ruin Your Image

You are what you write. Make sure you leave a good business impression, especially on social media.

August 8, 2017

Behind The Screens: Why Face Time Matters

Computers and smartphones have conditioned us to text and email our way through life. Here’s how Millennials and managers can work together to break the habit.

July 31, 2017

Let's Not Make AI The New Y2K Scare

Machines will not take away all of our jobs any more than the Y2K scare ushered in Armageddon.

July 25, 2017

"Does No Smoking Mean Weed Too?"

What's the response to that question now that more states are legalizing recreational use of marijuana?

July 18, 2017

Getting It Wrong On Uber’s Return To Austin

See Exhibit A on the misleading spin the limousine industry faces when exposing the unfairness of TNCs.

See More

Facebook Comments ()

Comments (1)

Post a Comment



See More

LCT Store

LCT Magazine - August 2017 $12.95 MILLENNIALS/FAST 40 ISSUE COVER STORY: * How to Score & Keep The Best Young Talent * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close