FRUGAL FALLOUT: Los Angeles operator Chris Hundley of Limousine Connection was quoted this weekend in an L.A. Times article estimating that prom-related limo rentals are down 25% across the industry compared to last year. The only question is how much of this reduction can be attributed to actual declines in teens' personal budgets versus how much stems from the populist-driven, peer pressurizing fear factor that makes people not want to spend on life's enjoyables.
Marketing slogans for troubled times? "Kick conformity. Rent a limo." "Frugality sucks. Live it up with a limo." "More is more. Got limo?"
Don't let your guests down. Here are some things to think about before the event starts.
ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.