DON'T LET THIS HAPPEN: While understandable that prom-goers will want to save money this year because of the recession, operators need to be advertising, promoting, and explaining why limousines should not be part of the cuts. Orlando area teens are organizing carpools to the prom -- a troubling trend for operators who count on a revenue boost during prom season. Operators need to explain why it makes more sense to cut back on an expensive meal, an elaborate tux or dress, or pricey hotel suite after-parties instead of the safest, most comfortable, and most memorable transportation available. (Equiip your chauffeurs with digital cameras so they can take free, complimentary photos of the limo experience that can be e-mailed the next day). And limos still get to use carpool lanes. -- M.R.
Don't let your guests down. Here are some things to think about before the event starts.
ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.