Meet The Operator Who Is Up 11% In 1Q 2009

Posted on April 7, 2009 by LCT Magazine

GOING BIG TIME: And did I mention the plans to take his company public on Nov. 23 on the OTC BB publicly traded market?
Pierce Fleming, vice president of operations at Dynasty Limousine in Jacksonville, Fla., and a 2009 LCT Operator of the Year Award finalist, defies many of the recessionary tactics that become common among struggling businesses.
Dynasty, founded by Pierce’s mother, CEO Anne Fleming, in 1998, operates 12 vehicles, including nine stretches and limo buses, one SUV, and only two sedans. What’s more, the nine limousines include four Hummer stretches, a 140” Chrysler 300, a 180” Town Car, a 180” Escalade, and limo buses. The other three vehicles include two sedans and an SUV.
Dynasty drew in sales revenue of $700,000 for 2008 and is on track to hit $1 million in 2009. Year to date, revenues are up 11%, and March was the best performing month in the company's history. Dynasty has consistently posted gains in 11 out of the past 12 months.
Fleming emphasizes that his company does not do much corporate work, opting instead to serve a client base of weddings, nights out, bachelor parties, proms, and special events. He attributes his solid financials to a strong repeat customer base, and six key strategies in the areas of location, Internet,, rates, networking, and investment.
Location: The company sits on San Jose Boulevard, a busy, major thoroughfare in Jacksonville. To the south of Dynasty offices lie four high-end neighborhoods that provide fertile ground for wealthy, repeat clients. “They have to drive by us every day to get to downtown Jacksonville,” Fleming said. “We have very high visibility.” Dynasty stores its vehicles in nearby Orange Park, also a high traffic area where many motorists see the vehicles. He plans to open a second office there in two weeks.
Internet: Fleming has placed as much company information as possible on third-party feeder sites, such as Yellow Book, through Google and Yahoo. He also has paid for high positions on Google and Yahoo searches. Fleming signed up with the Internet leads and reservation referral service after attending the International LCT Show in January. “They are the least expensive lead provider we have right now, and we are 100% satisfied with them,” he said.
Rates: Dynasty charges $110 for an airport sedan pickup and about $175 an hour for its Hummer stretch, which typically gets $139 per hour in the Jacksonville market. “Lots of people are slashing prices in this market, but we’re going more after the service aspect, and focusing more on service and trust,” Fleming said. “That’s why many people haven’t made it; they’re cutting prices amid a fall off in clients. That could be one of the reasons why we’re doing so well.”
Networking: Maintains strong contacts and word-of-mouth promotion through the Chamber of Commerce, and keeps an A-plus rating with the local BBB.
Investments: So far, Dynasty has lined up 51 shareholder-investors in its bid to become a publicly traded company as of Nov. 23 on the OTC BB. Dynasty is now in a mandatory “quiet period” required by the Securities and Exchange Commission for IPO companies. At the end of the waiting period, the SEC will review and audit the company’s financials, issue an opening share price quotation, and assign a ticker trading symbol.
— Martin Romjue, LCT editor
View comments or post a comment on this story. (2 Comments)

More LCT Blog Blog Posts

October 1, 2012

Event Management

Don't let your guests down. Here are some things to think about before the event starts.

September 26, 2012

October LCT Mag Focuses On Customer Service

ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
September 26, 2012

Driverless Cars Legalized In California

With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
September 26, 2012

Manners Still Matter On Social Media

It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
September 20, 2012

My First Encounter With The 2013 Lincoln MKT Town Car

On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.
See More

Facebook Comments ()

Comments (2)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - January 2017 $12.95 THE MONEY ISSUE COVER STORY: * Dashboard Helps Steer Company Finances * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close