Prom PR Offensive Needed

Posted on April 6, 2009 by LCT Magazine

Keeping costs low for prom night?????

Prom expenses add up quickly. A good estimate is roughly $500 for a couple, if you consider the cost of a moderately-priced gown and tux rental, a nice meal, a traditional limousine, flowers, tickets and pictures.

But if you think you have to spend big bucks to have fun on prom night, think again. A little creativity goes a long way.

The ride

Tradition: Shell out money for a limousine for you and your date.

What you could do instead: The more people in your group, the less it'll be per person. Jack Joyce, owner of Down Under Limousines, said the average minimum rental is five to six hours. His limos average between $750 for traditional cars, up to $2,000 for a custom-built, 16-passenger F250 Harley Davidson Edition. Joyce said his packages include soft drinks, and the company participates in the prom pledge, which means there's zero tolerance for drugs or alcohol. Joyce recommends that students and their parents visit a company to see the vehicles, rather than just calling for a price quote. He also recommends checking to make sure the company is licensed and insured.

"The only way to know what you're getting . . . is to go out and look at the vehicle," he said. Over the phone, "you don't know what sort of condition it's in."

Of course, if a limo is out of reach, you could ask your folks to rent a special car for the night.

-- Holly Prestidge, Richmond Times-Dispatch

And what does "rent a special car for the night mean?" Parents drive and chaperone? UGH. Teen-age male behind the wheel of a car on prom night? BAD IDEA. Frankly, there is no better option than a drug and alcohol-free group ride in a limo on prom night. 

View comments or post a comment on this story. (1 Comment)

More LCT Blog Blog Posts

October 1, 2012

Event Management

Don't let your guests down. Here are some things to think about before the event starts.

September 26, 2012

October LCT Mag Focuses On Customer Service

ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
September 26, 2012

Driverless Cars Legalized In California

With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
September 26, 2012

Manners Still Matter On Social Media

It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
September 20, 2012

My First Encounter With The 2013 Lincoln MKT Town Car

On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.
See More

Facebook Comments ()

Comments (1)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close