Green You Can Believe In?

Posted on March 11, 2009 by LCT Magazine

PALE GREEN VIEWS: The American public is increasingly questioning the global warming hype, according to the latest survey results, and becoming more skeptical. Maybe it's the economy making people less stupid?

A recession tends to refocus priorities and render past "imperatives" frivolous. Tell someone facing higher taxes, a halved 401(k), plummeting home values, a shrinking business, and/or frozen or declining pay that, um, you'll just have to pony up even more $$$ to fight global warming? That's something for operators to consider before spending "green" money. An operator should make sure "green" spending decisions are subject to the same rigorous cost-benefit analysis as any other investment, capital expenditure, or supplier outlay. -- M.R.    

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