An Operator Who Thrives

Posted on March 10, 2009 by LCT Magazine

LETTER FROM CANADA: Alberta operator and LCT supporter Dave Brodoway recently sent us a message on how he's applying what he learned at the International LCT Show to his operations. It's heartening to see an operator defying recessionary odds and actually gaining market share. . .

Dave Brodoway owns Executive 4Star Limousine in Lethbridge, Alberta. Pictured are Dave and his wife, Jennifer.

"We travel to the LCT show every year from Canada to see the latest and greatest in the industry. This year was the best so far for networking and we have been in contact with many of the people we met at the show. My wife and I did a lot of research into website promotion strategies, including improving search engine placement. The moment we got back from the show we started to implement what we learned and are very pleased with the results so far. Grad and wedding bookings are way up over last year. Our market share into the surrounding communities, including larger city centers such as Calgary, has really jumped. We saw a lot of interesting equipment at the show but are putting off purchases until next year in hopes of a better economy and better Canadian dollar. At this point we are hoping to hire about 4-5 part-time drivers to help cover the increase in business. In late 2008, we bought our 30-passenger limo bus from Tiffany Coachworks. It has been a great addition to the fleet and is becoming one of our most popular units."


View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

October 1, 2012

Event Management

Don't let your guests down. Here are some things to think about before the event starts.

September 26, 2012

October LCT Mag Focuses On Customer Service

ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
September 26, 2012

Driverless Cars Legalized In California

With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
September 26, 2012

Manners Still Matter On Social Media

It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
September 20, 2012

My First Encounter With The 2013 Lincoln MKT Town Car

On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.
See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - January 2017 $12.95 THE MONEY ISSUE COVER STORY: * Dashboard Helps Steer Company Finances * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close