Handling Proms In A Recession

Posted on February 26, 2009 by LCT Magazine

TIGHT TEEN-AGE BUDGETS: With prom season just ahead, operators may want to consider how the recession affects the seniors renting limousines.

This article offers a valuable insight into what's happening among seniors nationwide; the good news is they still want the limousines for a once in a lifetime event; the bad news is some are either losing jobs or hours, and really must save and scramble to foot the prom bill.

Operators should be aware of this in pricing and making flexible deals for limo prom rentals. Tuxedo stories are taking that approach; question is, if you have to cut something out, should it be the tux or the limo? Well, here's to arriving in style at the casual prom. . .  -- M.R.

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