LCT Editor Goes Off On Clueless Operator

Posted on February 19, 2009 by LCT Magazine

I want to tell you what makes us really scratch and shake our heads at LCT Magazine and wonder about the business sense of some operators. Occasionally, we encounter an operator who manages to bungle an offer of free publicity, either through an article, a profile, an interview, or just some exposure in LCT.

I assigned a small fleet business profile to one of our writers of Operator X, one of many I had met at our Show. I thought his company would be fodder for an interesting profile. Our writer interviewed and started working on an article about Operator X only to be told that since Operator X recently went down from seven to three vehicles because of the economy, he didn't want the article to state his number of vehicles. He wanted the article to reflect the average size of his fleet over the years. If we couldn't withhold mentioning his three vehicles, then he didn't want a story.

Imagine that; a small fleet business profile with no fleet size! Obviously, his demand was a dealbreaker, let alone for his request for us to deliberately and knowingly fudge or gloss over the facts. Since he wasted our time over complete nonsense, we grant him the rare distinction of being blackballed. Call it the Shrinking Operator of the Year Award.

So let's break this down: Operator X is suffering from the recession, causing his fleet to decline from seven to three vehicles. What he faces is not unique; nor is it embarrassing in a severe recession and industry downturn like this one. So, he gives up a chance for a profile in LCT Magazine? Do you suppose the exposure might bring him some business, as is often the case with anyone profiled in our magazine?

Here's our wise word up to chauffeured operators: If you can't own up to basic facts and "handle the truth" in a Jack Nicholson kind of way, then just hide out and miss out on an opportunity. Spare us the deceptive drama.

(And on a related matter, if we catch any operators fudging fleet sizes for the Top 100 List this year contrary to public records, guess what? "Outta here, you freaky fleet bitch.")

My prediction: Operator X could likely be washing someone else's vehicles this time next year instead of running his own.

Martin Romjue, LCT editor

View comments or post a comment on this story. (2 Comments)

More LCT Blog Blog Posts

October 1, 2012

Event Management

Don't let your guests down. Here are some things to think about before the event starts.

September 26, 2012

October LCT Mag Focuses On Customer Service

ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
September 26, 2012

Driverless Cars Legalized In California

With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
September 26, 2012

Manners Still Matter On Social Media

It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
September 20, 2012

My First Encounter With The 2013 Lincoln MKT Town Car

On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.
See More

Facebook Comments ()

Comments (2)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close