Global PR

Posted on January 21, 2009 by LCT Magazine

READ ALL ABOUT IT: Have you noticed that press releases on chauffeured transportation companies many times originate outside the U.S., even though the company is based here? Take a look at this one. It covers Staten Island, N.Y.-based S&L Limo and Buses, and it was e-blasted by Aim 168, a Dubai-based online business networking site. This page of Aim 168 is tied into real estate sales offerings in Dubai, a sparkling emerging global business and leisure destination. When you read the press release, you'll notice that S&L Limo and Buses isn't mentioned until the very end. It's as if you're reading an article on why you should consider hiring limousines while traveling through the Tri-State area. This is a common format for similar press releases these days. Another trend is a U.S.-based operator launching a traditional company press release through a Europe-based media/marketing company. I would imagine these operators get a discounted rate and have their press releases linked to international websites more than using a traditional PR service.

It's not all happening overseas. For larger operators, it's common now to see their press releases broadcasted through Market Watch, a Dow Jones financial news clearinghouse. The Dow Jones/Wall Street Journal connection provides obvious credibility benefits for those using this news service.  --J.L.

View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

March 8, 2017

Immigration Issues Can Hit Limo Operators

Illegal or not, immigrants in one California region spend hard-earned money on renting stretch limousines.

March 1, 2017

Did The Dent Fairy Come To Visit You?

Unlike the tooth fairy and baby teeth, the dent fairy never runs out of vehicles.

February 15, 2017

My Unofficial International LCT Show Agenda

The suite parties, charity fundraisers, and off-the-grid get togethers round out a complete global industry trade show.

February 14, 2017

How To Practice Common Sense Customer Service

It's one of the most important and difficult qualities to hire for, since it emerges in unexpected situations on the job.

February 1, 2017

3 Big Fouls From My First Uber Rides

Operators don't have much to worry about if TNC drivers keep acting like this.

See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - May 2017 $12.95 Post International LCT Show Issue COVER STORY: * Best Operators of 2017: Their Winning Secrets Revealed * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close