Global PR

Posted on January 21, 2009 by LCT Magazine

READ ALL ABOUT IT: Have you noticed that press releases on chauffeured transportation companies many times originate outside the U.S., even though the company is based here? Take a look at this one. It covers Staten Island, N.Y.-based S&L Limo and Buses, and it was e-blasted by Aim 168, a Dubai-based online business networking site. This page of Aim 168 is tied into real estate sales offerings in Dubai, a sparkling emerging global business and leisure destination. When you read the press release, you'll notice that S&L Limo and Buses isn't mentioned until the very end. It's as if you're reading an article on why you should consider hiring limousines while traveling through the Tri-State area. This is a common format for similar press releases these days. Another trend is a U.S.-based operator launching a traditional company press release through a Europe-based media/marketing company. I would imagine these operators get a discounted rate and have their press releases linked to international websites more than using a traditional PR service.

It's not all happening overseas. For larger operators, it's common now to see their press releases broadcasted through Market Watch, a Dow Jones financial news clearinghouse. The Dow Jones/Wall Street Journal connection provides obvious credibility benefits for those using this news service.  --J.L.

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