Marketing to the Media

Posted on January 20, 2009 by LCT Magazine

STAR POWER: Getting good coverage of your company is worth more than spending a lot on advertising and promotions. Ads, promos, and marketing materials are necessary of course, but building relationships with media decision makers is a great way to build your brand image and company recognition. So how do you get your photo and quotes posted into business magazines, local newspapers, and specialty publications? Try following a few steps:

  • Open doors to local media sources looking for good stories to tell. It helps to have a favorable profile published and local newspapers, business pubs, and travel and entertainment magazines are always looking for businesses to profile if the story is worth telling. How you went from rags to riches... what you get out of being in business... how you serve the community... very good topics.
  • Create positive working relationships with publication writers. This means reading through articles and finding out who writes about the subject you’re trying to pitch. “You can’t just blindly pitch it,” says Ben Bloch, managing partner of Econation in Los Angeles, “and it needs to be something the readers would find interesting.”
  • Network with your industry partners. You may have a hotel, restaurant, special event, or business convention that you provide transportation to, and that will be putting out a press release or newsletter article that mentions your company. Everyone wants good media coverage, and this is an effective way to work with and help your existing clients.  --J.L.

View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

July 18, 2017

Getting It Wrong On Uber’s Return To Austin

See Exhibit A on the misleading spin the limousine industry faces when exposing the unfairness of TNCs.

July 18, 2017

Comic Conventions Can Be A Geeky Goldmine

It’s time to tap into your inner nerd and expand past traditional tradeshow group transportation.

July 6, 2017

Welcoming All Back To The New LCT Blog

JIM LUFF: I'm not retired, tired, or tuned out. Just immersing in other areas of the industry.

March 8, 2017

Immigration Issues Can Hit Limo Operators

Illegal or not, immigrants in one California region spend hard-earned money on renting stretch limousines.

March 1, 2017

Did The Dent Fairy Come To Visit You?

Unlike the tooth fairy and baby teeth, the dent fairy never runs out of vehicles.

See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - July 2017 $12.95 COVER STORY: * Why These Titans Work So Hard to Give it Away * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close