Marketing to the Media

Posted on January 20, 2009 by LCT Magazine

STAR POWER: Getting good coverage of your company is worth more than spending a lot on advertising and promotions. Ads, promos, and marketing materials are necessary of course, but building relationships with media decision makers is a great way to build your brand image and company recognition. So how do you get your photo and quotes posted into business magazines, local newspapers, and specialty publications? Try following a few steps:

  • Open doors to local media sources looking for good stories to tell. It helps to have a favorable profile published and local newspapers, business pubs, and travel and entertainment magazines are always looking for businesses to profile if the story is worth telling. How you went from rags to riches... what you get out of being in business... how you serve the community... very good topics.
  • Create positive working relationships with publication writers. This means reading through articles and finding out who writes about the subject you’re trying to pitch. “You can’t just blindly pitch it,” says Ben Bloch, managing partner of Econation in Los Angeles, “and it needs to be something the readers would find interesting.”
  • Network with your industry partners. You may have a hotel, restaurant, special event, or business convention that you provide transportation to, and that will be putting out a press release or newsletter article that mentions your company. Everyone wants good media coverage, and this is an effective way to work with and help your existing clients.  --J.L.

View comments or post a comment on this story. (0 Comments)


Global PR

More LCT Blog Blog Posts

October 1, 2012

Event Management

Don't let your guests down. Here are some things to think about before the event starts.

September 26, 2012

October LCT Mag Focuses On Customer Service

ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
September 26, 2012

Driverless Cars Legalized In California

With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
September 26, 2012

Manners Still Matter On Social Media

It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
September 20, 2012

My First Encounter With The 2013 Lincoln MKT Town Car

On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.
See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - January 2017 $12.95 THE MONEY ISSUE COVER STORY: * Dashboard Helps Steer Company Finances * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close