SHOP AROUND: Mystery shopping is one of the most effective, low budget methods for conducting market research on your competitors and your own company. The National Federation of Independent Business provides tips on making it work for you. Do you have friends and family that care about your business and want to help you through a quick and easy process? Have them make phone calls for booking trips and see what they find out. Better yet, have them take trips and report back to you exactly what they thought about everything from start to finish. -- J.L.
Don't let your guests down. Here are some things to think about before the event starts.
ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.