Mystery Date

Posted on January 5, 2009 by LCT Magazine

SHOP AROUND: Mystery shopping is one of the most effective, low budget methods for conducting market research on your competitors and your own company. The National Federation of Independent Business provides tips on making it work for you. Do you have friends and family that care about your business and want to help you through a quick and easy process? Have them make phone calls for booking trips and see what they find out. Better yet, have them take trips and report back to you exactly what they thought about everything from start to finish.  -- J.L.

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