Car Rental Suits of Many Color

Posted on December 18, 2008 by LCT Magazine

CHAMELEONS: Major car rental companies like Avis and Hertz are trying out several new outfits. Hertz is checking out car sharing, and will compete with Zipcar. Avis and Hertz have invested heavily in the U.S. off-airport/local car rental market to compete with the largest rental fleet in the world, Enterprise Rent-A-Car, as reported recently in LCT Magazine. And what else... hmmm, let's see, did I forget to mention chauffeured transportation? Avis is working closely with WeDriveU to enter major American markets and bypass for-hire licensing fees and regulations. Hertz is pushing Worldwide Executive Limousines in global markets, and is also taking steps to set up operations in the U.S. These are well funded, global competitors for limousine operators to take on, but it's not clear yet whether Avis or Hertz will be successful and choose to stay in this industry.
-- J.L.

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