FINE LINE: Should you cut your fuel surcharges now that gasoline is headed well south of $2 per gallon? Will clients resent surcharges in a down economy? Would you be seen as gouging your customers? Or is maintaining a fuel surcharge a way of recouping earlier losses?
These companies, including a limousine operator, are staying the course.
Each operator needs to evaluate fuel surcharges individually, considering markets, revenues, client tolerance, and cash flow. But at some point the question will beckon: When is it time to let it go? Many businesses thrived without fuel surcharges, even when gas was in the $2 to $3 per gallon range. We're entering a dicey business climate that may not be forgiving to fuel surchargers, and consumer backlashes can be quick and brutal. Remember the lessons about greed that the current economy is teaching. Pay attention. -- M.R.
Don't let your guests down. Here are some things to think about before the event starts.
ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
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On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.