CORE STRATEGIES: The limousine and chauffeured transportation industry, at its heart, is a premium, luxury-oriented service. So there is always a segment of clientele that for all practical purposes is recession-proof. Whatever financial hits they take, the losses won't impinge on lifestyle. Since luxury transportation closely tracks luxury goods consumption, operators should note the latest marketing trends among upper-end retailers who cater to the wealthy. Just as these retailers are fawning over their core demographic to keep them spending, many luxury transportation operators may well consider the same. Reaching out with special promotional events, giveaways, packages, and "buzzy" tactics, may be one worthwhile strategy to cover the core clients and get through this recession. -- M.R.
Don't let your guests down. Here are some things to think about before the event starts.
ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.