PRIME MARKET: A Los Angeles-area shuttle service is offering door-to-door family rates for clients heading to the airport. Can the same concept work for luxury chauffeured transportation? As consumers look for value and lower costs, an all inclusive rate may help invite more business. Such strategic pricing for specific market segments is one way to keep the revenue flowing during a recession. Many people are holding on and saving not because they have lost a job or a home, but out of fear. So give them a worthwhile reason to spend. -- M.R.
Don't let your guests down. Here are some things to think about before the event starts.
ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.