Creative Encounters

Posted on October 8, 2008 by LCT Magazine

VIDEO MARKETING: You have to give credit to the makers of  "Beverly Hills Limo" for thinking outside of the marketing box with its comedy promotional video. The video combines wackiness with self-deprecating humor. If done right, such a marketing approach can be far more effective  than a traditional, formal P.R. video that looks and sounds like all the others.

The most important element in this video is personality. Whether you think the approach is hokey or clever, it nevertheless introduces chauffeurs and staff members as distinct personalities. If adapted as an actual sales or promotional video for an operator, this technique can appeal to clients by simply telling a story and making them laugh, as opposed to the finessed braggadocio of so many corporate videos.  

View comments or post a comment on this story. (0 Comments)


Limo Themes

More LCT Blog Blog Posts

March 8, 2017

Immigration Issues Can Hit Limo Operators

Illegal or not, immigrants in one California region spend hard-earned money on renting stretch limousines.

March 1, 2017

Did The Dent Fairy Come To Visit You?

Unlike the tooth fairy and baby teeth, the dent fairy never runs out of vehicles.

February 15, 2017

My Unofficial International LCT Show Agenda

The suite parties, charity fundraisers, and off-the-grid get togethers round out a complete global industry trade show.

February 14, 2017

How To Practice Common Sense Customer Service

It's one of the most important and difficult qualities to hire for, since it emerges in unexpected situations on the job.

February 1, 2017

3 Big Fouls From My First Uber Rides

Operators don't have much to worry about if TNC drivers keep acting like this.

See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - May 2017 $12.95 Post International LCT Show Issue COVER STORY: * Best Operators of 2017: Their Winning Secrets Revealed * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close