VIDEO MARKETING: You have to give credit to the makers of "Beverly Hills Limo" for thinking outside of the marketing box with its comedy promotional video. The video combines wackiness with self-deprecating humor. If done right, such a marketing approach can be far more effective than a traditional, formal P.R. video that looks and sounds like all the others.
The most important element in this video is personality. Whether you think the approach is hokey or clever, it nevertheless introduces chauffeurs and staff members as distinct personalities. If adapted as an actual sales or promotional video for an operator, this technique can appeal to clients by simply telling a story and making them laugh, as opposed to the finessed braggadocio of so many corporate videos.
Don't let your guests down. Here are some things to think about before the event starts.
ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
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On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.