Rent-A-Chauffeur Headed Near You

Posted on September 18, 2008 by LCT Magazine

CHAUFFEURED VS. RENTAL: Rental car companies are making inroads into the chauffeured transportation industry, with their economies of scale, synergies, and vast distribution networks. Auto Europe is another example. The October issue of LCT Magazine explores the latest competiive moves of rental car companies.

But the rent-a-chauffeur market trend is ripe for some skpeticism: Are the rental chauffeurs professionally licensed? What are their qualifications -- an actual professional chauffeur or an airport counter sales agent doing double-duty? How does their level of attention and service compare?

The questions need to be answered before we can conclude whether rental car is a true QUALITY threat or more of a CHEAP QUANTITY alternative. -- M.R.

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