Fuel Hardy

Posted on September 9, 2008 by LCT Magazine

SILVER LININGS: An article in the Ocala Business Journal today proves that fuel prices do not have to be bad for business. It's all a matter of how you work with what you have. This Florida operator makes fuel prices work to his advantage.

As always, even negative events can bring new opportunities. Pricing, packaging, and promotions allow for a lot of leverage when the economy starts to lurch in unpredictable directions. -- M.R.

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