IT'S JUST SO SOUTHERN CALIFORNIA: A Santa Monica-based limousine company has found a unique local clientele -- a niche known worldwide but endemic to this area: LIMO REHABBERS!
Yes, if you are rich, beautiful, and famous, and can only cope with it all through drugs and alcohol, there's a limo waiting to take you to a posh Malibu rehab facility. Lindsay Lohan, Robert Downey Jr., Nick Nolte, Ben Affleck, Amy Winehouse, . . . these discrete limos are for you.
Carrington Limousine deserves credit for finding a market niche distinctive to its local area and for thinking outside of the livery box. At LCT, we admire operators who dare to milk new markets during an economic downturn, proving there is ample opportunity everywhere.
And rehabbers are always recession-proof. As long as Hollywood churns out the young and the senseless, rehab facilities will enjoy a steady clientele dropped off in luxury chariots. -- M.R.
Don't let your guests down. Here are some things to think about before the event starts.
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