Is Auto Leasing Really Dead?
The National Vehicle Leasing Association Offers a Reality Check on the State of the Auto Leasing Industry
ALEXANDRIA, Va. -- The National Vehicle Leasing Association (NVLA) announced its synopsis of the current condition of the auto leasing industry.
According to the experts at the National Vehicle Leasing Association, leasing is not dead. In fact, there is an opportunity to capitalize on the gap in the market that exists now that some major banks and the Big Three auto manufacturers have retreated from leasing.
Headlines in every major publication heralded this news, amongst other dismal economic data. The front page of the Wall Street Journal read "Chrysler Retreats on Leases." Interestingly, the subheadline said "Move Could Dent Sales Further." This raises an interesting point, one that the manufacturers are hoping won't play out the way the NVLA believes it will. This stems from the simple fact that not everyone will want to sign up for a 72-month purchase finance in order to make their monthly payments affordable.
Where does that leave the independent vehicle lessor? Where do opportunities lie? And where are the pitfalls lurking? Residual values and underwriting are the vehicle leasing industry's Achilles' heel.
Leasing is absolutely not dead. And, now more than ever, there is a growing need for the independent vehicle lessor. Here's why:
-- Foreign captives, banks and credit unions are ready to take up
-- Independent leasing companies can provide financing options to
dealers, especially domestic dealers who now really need a
viable option for their customers.
-- Trade cycles now, more than ever, need to be shortened for
dealers to survive, and leasing is the only proven mechanism
to achieve this.
-- Leasing is inherently good for the consumer, affording them
more options and less financial risk than ownership,
especially when compared to a long-term finance agreement.
-- Who really wants to keep a car for six years? A three-year
commitment with an option to purchase is more desirable for
most car purchasers.
-- Pre-owned leasing, a staple of most independent leasing
companies, is set to hit the big leagues, offering lessors
better protection with lower residuals and lessees with the
lower monthly payments they need.
Without independent vehicle lessors to fill this gap, how will domestic car dealers be affected by the recent moves in the marketplace?
-- A lack of leasing options will send some customers to imports.
-- Dealers will be forced to extend terms and trade cycles to
reach saleable payments.
-- Floor plan costs will rise.
-- Increased trade cycles will further erode new car sales.
Without independent vehicle lessors, how will consumers be affected?
-- Consumers that inevitably want to trade out after the lease
will have negative equity.
-- Fewer financing options equal less competition and higher
costs to the consumer.
With the announced exit of a few major players from the leasing business in the past month, including captives as well as larger bank players such as Wells Fargo and Chase, funding will once again be at the forefront of our business challenges. Tight credit markets will not serve this industry well. However, discipline and sound business practices will allow those employing them to succeed, even in difficult times.
The NVLA has a host of dedicated funders that seek to do business with NVLA members, as these funders know that NVLA membership signifies a commitment to this industry, and to business excellence as a whole.
About the National Vehicle Leasing Association (NVLA)
NVLA provides educational opportunities, promotes responsible legislation and communicates with members regarding developments and trends in vehicle leasing. NVLA promotes the independent leasing industry while encouraging the highest ethical and professional standards.
Source: NVLA press release
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