You Need a Bang-Up Blog

Posted on July 7, 2008 by LCT Magazine

ONLINE SAVVY: As the economy tightens and customers cut back, operators must diversify and accelerate their marketing efforts, as we see in LL's ongoing series started last week. One free, easy, and useful avenue is to write and maintain a blog, sort of like this one. This company gets it; it knows its subject and how to connect with current and potential customers. By offering information that can help prospective clients make a decision, you brand yourself as consumer-friendly. You never know when someone who has read your business blog later uses your services. Blogs are an effective way to offer updates on your company, advise customers, and assert your services and value. If you don't know how to write well, or lack the time, then contract with someone who does. Blogs tend to be informal venues that add a vital component to your outreach: viral buzz. Get your blog as connected and consistent as possible. Tell some interesting tales from the road. Ask readers what they're looking for. Develop a thick skin. In the 21st Century media world, if you don't go blogging, you'll be in for some hard slogging. -- M.R.

View comments or post a comment on this story. (1 Comment)

More LCT Blog Blog Posts

October 1, 2012

Event Management

Don't let your guests down. Here are some things to think about before the event starts.

September 26, 2012

October LCT Mag Focuses On Customer Service

ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
September 26, 2012

Driverless Cars Legalized In California

With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
September 26, 2012

Manners Still Matter On Social Media

It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
September 20, 2012

My First Encounter With The 2013 Lincoln MKT Town Car

On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.
See More

Facebook Comments ()

Comments (1)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *
LCT Magazine - September 2016 $12.95 COVER STORY: * How Do We Max Our Markets? * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close