Wanna Go Green? Ride In a Black Limo

Posted on June 10, 2008 by LCT Magazine

Limousines Green and Hybrid

By Cabot Smith, President
Royale Limousine Manufacturers

The whole industry is crazy with “going green.” Operators and their business clients are searching for the greenest mode of transportation to be economical and environmentally friendly. If they are operating Lincoln and Cadillac limousines they now operate vehicles greener than the current benchmark Toyota Prius.

How can that be when the Prius delivers 45 highway mpg and the Lincoln 120” Limousine is only 20 mpg? This industry is about moving people in the rear of the vehicle with professional chauffeurs. So when you consider the rear passenger capacity of a Toyota Prius is two verses a Lincoln 100” or 120” at nine, that translates into 90 pmpg (passenger miles per gallon) for the Prius and 180 pmpg for the Lincoln Limousine. Therefore the Lincoln 120” delivers twice the passenger fuel economy than the Prius.

Even if you tone that down to real world actual normal operating capacity the Prius with one rear passenger is 45 pmpg and the Limousine with four rear passengers is 80 pmpg. The limousine is still “greener.”

Not only is the limousine an economical and green mode of transportation but it was the original hybrid. According to the American Heritage Dictionary a Hybrid is defined “something of mixed composition.” A limousine begins its life as a somewhat enhanced sedan and is completely cut and remanufactured into a limousine.

It’s all about perception and marketing, Limousines are already the economical, green alternative for your individual clients and corporate accounts and its up to you to promote your company that way.

For more information about how to calculate your passenger miles per gallon or to have a downloadable version of our PMPG gas pump for your web site or advertisements please e-mail us sales@royalelimo.com

View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

October 1, 2012

Event Management

Don't let your guests down. Here are some things to think about before the event starts.

September 26, 2012

October LCT Mag Focuses On Customer Service

ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
September 26, 2012

Driverless Cars Legalized In California

With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
September 26, 2012

Manners Still Matter On Social Media

It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
September 20, 2012

My First Encounter With The 2013 Lincoln MKT Town Car

On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.
See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *
LCT Magazine - September 2016 $12.95 COVER STORY: * How Do We Max Our Markets? * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close