Chauffeured Tips From Mickey?

Posted on May 7, 2008 by LCT Magazine

The Wall Street Journal reports today that Walt Disney Co. saw net income rise 22 percent for its second fiscal quarter despite the troubled economy. (WSJ article only available through subscription but L.A. Times version here). Disney’s hotels, resorts, and theme parks all performed above expectations. Bookings for the rest of the year are slightly ahead of those for 2007. Disney, of course, appeals to visitors and tourists of all economic strata. Disney knows all too well that just about anyone who has a child will eventually visit at least one of its theme parks.

So what Disney lessons can be adapted to the limousine and chauffeured transportation industry during tough economic times? Disney CEO Ron Iger told the WSJ:

1) 75 percent of Disney hotels are “moderately priced” or “value-priced,” compared to 55 percent of rooms that were “premium priced” during the economic downturn of 1991. That has positioned Disney to maintain its customer traffic despite the economic troubles.
2) International visitors are up 25 percent compared to last year because of the weak dollar.
3) U.S. visitors are looking for simpler, shorter trips closer to home, and are more likely to hit theme parks.

So here are three ways operators can handle tough times: Offer competitive, special pricing; market to foreign tourists and visitors who may prefer chauffeured services; target U.S. travelers and tourists who may want chauffeured limo day trips this summer instead of an expensive vacation. -- M.R.
View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

October 1, 2012

Event Management

Don't let your guests down. Here are some things to think about before the event starts.

September 26, 2012

October LCT Mag Focuses On Customer Service

ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
September 26, 2012

Driverless Cars Legalized In California

With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
September 26, 2012

Manners Still Matter On Social Media

It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
September 20, 2012

My First Encounter With The 2013 Lincoln MKT Town Car

On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.
See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close