MONEY-MAKER: Limousines out-class every other sector of ground transportation, but is there a marketing idea here in the accompanying photo? And in this photo? Ad sponsorships are routine in taxis, buses, and race cars. Could a chauffeured transportation company earn extra revenue by posting ad banners or temporarily painted logos on some of their vehicles for a limited time? Would it conflict with the classy, sophisticated image of chauffeured vehicles? If the recession intensifies and operators need revenue, this idea may look more like a smooth move than a sell out.
Don't let your guests down. Here are some things to think about before the event starts.
ISSUE PREVIEW: What does he think? What did she really say? Are you channeling your customers? In the October 2012 issue of LCT Magazine, you’ll get a complete primer on how to read and please your
With no need for people to operate vehicles, how can limo companies adapt to the new world of transportation?
It has never before been easier for businesses to share information, insight and intimacy with consumers; it has also never been easier to offend them. Read more to learn how to avoid a social media faux pas.
On my trip to Chicago last week for the 2012 BusCon Expo, I had the pleasure of experiencing a new ride — the 2013 MKT Town Car.