New Opp For Ops: Would-Be DUIs?

Posted on April 25, 2008 by LCT Magazine

SAFE, SAUCED, AND COMFORTABLE: I spoke with an operator in San Antonio, Texas this week who said he is pursuing business among some of the least desirable clients: drunks. Jeff Williams, owner of A VIP Limousine Service Inc., says he offers pre-paid accounts or hours for clients who may be in a situation where they've drunk too much to drive home. Such a client can call VIP and get a chauffeured ride home. I would assume the vehicle would depend on whatever is available, so the sauced client could end up in a sedan, SUV, or limousine.

This is actually a sensible idea. For the psychology of a typical drunk motorist follows this sequence: I've had too much to drink, I shouldn't drive home, but I really don't want to leave my car, I don't have money for a cab, I don't want to ask for a ride, etc. But the allure of a comfortable, luxurious ride home in a limousine or sedan may remove some of the dread of the next morning's hassle of retrieving a vehicle left overnight. (Maybe a client could have the limo return the next morning to take him to his abandoned car).

What's more, this may be a great idea to market to parents of teen-agers. The latest information from AAA shows teen driving costs hit $34 BILLION nationwide.Parents could make pre-paid arrangements with a chauffeured transportation company for their teen-agers to get a ride in the event they can't drive home or don't have a safe ride. The teen-ager could carry a gift-card type pass with the name and number of the chauffeured company in case he or she needs it. That way, a teen-ager might be more inclined to play it safe knowing a limo can get them home.

-- posted by Martin Romjue

View comments or post a comment on this story. (0 Comments)

More LCT Blog Blog Posts

August 16, 2017

Don’t Let Poor Grammar, Spelling, And Punctuation Ruin Your Image

You are what you write. Make sure you leave a good business impression, especially on social media.

August 8, 2017

Behind The Screens: Why Face Time Matters

Computers and smartphones have conditioned us to text and email our way through life. Here’s how Millennials and managers can work together to break the habit.

July 31, 2017

Let's Not Make AI The New Y2K Scare

Machines will not take away all of our jobs any more than the Y2K scare ushered in Armageddon.

July 25, 2017

"Does No Smoking Mean Weed Too?"

What's the response to that question now that more states are legalizing recreational use of marijuana?

July 18, 2017

Getting It Wrong On Uber’s Return To Austin

See Exhibit A on the misleading spin the limousine industry faces when exposing the unfairness of TNCs.

See More

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - August 2017 $12.95 MILLENNIALS/FAST 40 ISSUE COVER STORY: * How to Score & Keep The Best Young Talent * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close