Tag: web marketing

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February 10 2010 - Article

Driving Customers to Operators

TransportationWorld.com, launched on Jan. 4, matches clients with the most sophisticated chauffeured transportation companies nationwide that must be closely vetted before joining as an operator-vendor. The site does not function based on leads or referrals, but confirmed paid reservations only.

February 10 2010 - Article

Harness Social Media as the New Marketing Frontier

Social media sites such as Twitter, Facebook, MySpace, and LinkedIn have opened up a new world for connecting with your clients. Sites such as Facebook and MySpace refer to your social connections as “friends.” Of course we all want to do business with our friends, so social media cements your relationship on another level.

January 8 2010 - Article

Maximum Marketing with Email and Social Media

During the first 10 years I ran Reston Limousine and Travel Service Inc., our marketing tools included Yellow Page ads, direct mail, a PR campaign, and charity. These four tools helped us grow from $390,000 to $5 million in 10 years. Now, the Internet has changed everything.

November 10 2009 - Article

Getting More Net-ttention

SEOs, metatags, metacrawlers, spider bots, organic searches, keywords — These are just a few words in web speak. Learn what they mean and how they can help your website gain attention on the Internet.

May 22 2009 - Article

Online Networking: Don't Advertize, Socialize

The online world has quickly become everybody's favorite pastime. Online social media and activity is at an all-time high and growing rapidly. Meanwhile, traditional media (TV, newspapers, radio) are struggling for relevancy as the audience and advertising that supports it shifts away.

May 22 2009 - Article

Web Marketing: Are You Driving Clicks Or Customers?

While the global economy has sputtered, online activity keeps pushing upward. There are more people online than ever who spend more time and money online than ever. People now say the Internet is their most trusted source of information. So having the right online marketing strategy is critical.

May 15 2009 - Article

Technology Drives Oregon Town Car Services Forward

Ambitious investments in online technology have led Ali Al-Abbas to success; now he's expanding it to other companies. One feature is his Web site's copyrighted online price calculator that allows clients to get an estimate of how much the service will cost.

May 8 2009 - Article

Follow These Steps to Stay Connected With Clients

Because livery service is not an everyday purchase or thought, staying connected with your clients keeps your company name on their minds. By using technology and greeting cards, you can show your clients how much you care.

August 1 2008 - Article

Just “Breathe” While Viewing Leros Point to Point’s Website

Leros launched a revised website this year to become appealing and useful to those booking corporate travel. Leros' goal is to reach corporate executives, business travelers, travel planners, and meeting and event planners.

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