Going forward, technology will be the primary engine of productivity and efficiency in the chauffeured transportation industry. The selections of computer software, GPS services, wireless communication devices, and fleet and flight tracking software programs are growing as operators reap the savings and efficiencies from instant information.
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2010 will be the year of the online consumer, as this area of the virtual economy has grown despite recessionary forces. Getting to them in a dense media environment requires a savvy approach to online marketing and messaging. Operators who tap the Internet through the explosive growth of social networking understand that a business must be virtual and viral to succeed.
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With its location next to LAX, A-List Limousine Service Inc. has to be prepared for demand that can spike at any time, given its heavy corporate clientele, flight delays and schedule changes, and last-minute calls from affiliates needing a run. In fact, A-List gets much of its business from affiliates who can rely on an operator close to LAX that can respond immediately to airport requests and serve as troubleshooters to pick up client runs.
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